Fashion Accessories Brand
Challenge: rising CAC and unstable creative performance.
Intervention: creative taxonomy reset, segmentation redesign, and budget guardrails.
Result: 3.9x blended ROAS and 44% lower CAC in 12 weeks.
Each case combines media execution and operating governance. Results are presented with context to reflect realistic business dynamics.
Challenge: rising CAC and unstable creative performance.
Intervention: creative taxonomy reset, segmentation redesign, and budget guardrails.
Result: 3.9x blended ROAS and 44% lower CAC in 12 weeks.
Challenge: low conversion from paid social traffic.
Intervention: landing-page sequencing, checkout friction audit and message-market alignment.
Result: CVR increased by 36% after conversion architecture redesign.
Challenge: multi-country scaling with fragmented reporting.
Intervention: market-priority matrix, local creative governance and reporting unification.
Result: 2.4x monthly ad spend scale while maintaining target CPA.
Challenge: weak search coverage and high CPC.
Intervention: feed hygiene framework, query intent controls and bid-policy refinement.
Result: 52% increase in qualified traffic from Google Search and Shopping.
Challenge: unstable retention and short customer lifetime.
Intervention: lifecycle audience segmentation, offer hierarchy and retention cadence.
Result: repeat purchase rate improved by 28% through lifecycle operations.
Challenge: scaling video channels profitably.
Intervention: short-video hook matrix and demographic expansion testing.
Result: TikTok and Snapchat delivered 31% incremental new-customer growth.
Share your account baseline and constraints. We will provide a practical opportunity map and action priorities.
No agency can ethically guarantee outcomes. We commit to a disciplined process, transparent reporting and accountable optimization cycles.
Yes. We compare against your historical baselines and normalize for major seasonality or structural shifts when relevant.
Yes. During discovery, we can discuss frameworks and anonymized learnings relevant to your vertical and expansion stage.